[ Sales presentation ]
Panco — Formula 1
An internal presentation that brought Panco into the world of Formula 1, connecting sales, speed and its Panquinho mascot through a visual narrative created with generative AI.
[ CASE STUDY ]
When the brand takes the grid.
Context
Panco needed to turn an internal sales presentation into a Formula 1-inspired experience. The challenge was to connect commercial content with the energy of motorsport while preserving the brand’s familiar, approachable personality.
Development
Working from Panco’s visual identity guidelines, I developed the concept and the presentation’s complete visual identity. The art direction combined motorsport cues with the brand’s own visual assets and used generative AI to place Panquinho in new scenes, creating a dynamic narrative for the sales content.
Outcome
The 20-slide presentation received immediate client approval, confirming the strength of a solution that connected theme, brand and commercial message in a direct and memorable way.
- Client
- Panco
- Project
- Internal sales presentation
- Scope
- Concept, visual identity, generative AI and presentation design
- Delivery
- 20 slides
- Creative credits
- Entirely created by Bianca Hirota
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