[ Sales Convention ]
Direcional — INN Convention
A PowerPoint presentation designed to turn sales content into a visual experience that introduced the new product, engaged brokers and amplified the energy of the convention.
[ CASE STUDY ]
From product story to sales momentum.
Context
Direcional needed to introduce a new product to its sales brokers during the INN Convention. The challenge was to turn a large volume of commercial information into a clear, dynamic narrative that would prepare the audience to work with the launch confidently while sustaining engagement throughout the event.
Development
Working from the supplied script, raw content, visual identity and spreadsheets, I structured the narrative and developed the presentation’s complete visual system. The project combined information architecture, visual identity, slide design, motion, 3D elements and infographics, all designed to give the presentation rhythm and translate sales information into a more engaging stage experience.
Outcome
The 70-slide deck was developed and delivered in three weeks. The combination of visual identity, motion and narrative clarity brought the Direcional universe to life and helped keep brokers attentive and connected to the new product proposition. The impact of this approach has supported an ongoing relationship with the client.
- Client
- Direcional
- Project
- INN Convention
- Scope
- Narrative, visual identity, presentation design, motion, 3D and infographics
- Delivery
- 70 slides in three weeks
- Creative credits
- Entirely created by Bianca Hirota
[ RELATED CASES ]
