[ Marketing Results Convention ]
BIC 2024 Convention
A custom visual identity designed to turn marketing results into a clear, cohesive presentation with a strong stage presence.
[ CASE STUDY ]
From brand strategy to the stage.
Context
BIC needed to present its marketing results at a company convention, guiding the audience through a large volume of information without losing pace, clarity or visual impact.
Development
Working from the initial script and BIC’s brand guidelines, I developed the presentation’s visual identity and its complete design system. The project included custom 3D elements created specifically for the BIC brand universe, along with visual direction and the complete slide design. The visual system was designed to balance impact and readability throughout the narrative, keeping information organized, the brand consistent and every slide aligned with its specific moment on stage.
Outcome
The 70-slide presentation was developed and delivered within three weeks. The alignment between narrative, visual identity and execution contributed to the project’s success and led to an ongoing partnership, making BIC a recurring client.
- Client
- BIC
- Project
- 2024 Convention
- Scope
- Visual identity, visual direction, presentation design and custom 3D elements
- Delivery
- 70 slides in three weeks
- Final format
- Fully editable PowerPoint
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